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Running a website without addressing SEO issues is like driving a car with a flat tire—you’re moving, but not nearly as fast or efficiently as you could be. Many website owners and marketers overlook the financial impact of SEO technical debt, those nagging problems like slow page speeds, broken links, or missing meta descriptions. But these aren’t just minor annoyances; they can quietly drain your revenue by pushing away organic traffic and potential customers.
When your site has unresolved technical issues or content shortcomings, search engines struggle to rank it well. Fewer rankings mean fewer visitors, and that directly hits your conversions. Imagine losing out on sales every month because a competitor’s faster, better-optimized site grabs your audience. Quantifying the price of website SEO issues with a tool like ours reveals the stakes. It’s not just about fixing errors; it’s about reclaiming lost opportunities. Whether you’re dealing with outdated content or a slew of crawl errors, understanding the monetary impact can be the push you need to prioritize fixes and boost your site’s performance in search results.
SEO technical debt refers to the backlog of issues on your website that hurt its search engine performance. Think slow loading times, broken links, or missing meta tags. Over time, these problems pile up, dragging down your rankings and costing you traffic. It’s like ignoring a leaky roof—small issues turn into big, expensive messes if you don’t address them early. Our tool helps you quantify that cost so you can see the real impact on your bottom line.
Our calculator provides an estimate based on the data you input, like traffic numbers and conversion rates, paired with industry benchmarks. It’s not a crystal ball, but it gives a solid ballpark figure for potential revenue loss. The goal is to highlight the financial stakes of ignoring SEO issues, not to predict exact numbers. If your inputs are realistic, the results will be a helpful guide to understanding what’s at risk.
Content gaps—think missing topics, outdated pages, or poorly optimized text—mean you’re leaving traffic on the table. Search engines reward sites that answer user needs with depth and relevance. If your content isn’t up to par, you’re likely losing visitors to competitors. This tool shows how those gaps translate to lost conversions and revenue, making it easier to justify spending time or money on better content. It’s all about connecting the dots between effort and payoff.
More than a decade of Ivan's career has been dedicated to Finance, Banking and Digital Solutions. From these three areas, the idea of a fintech solution called Debepxert was born. He started his career in Big Four consulting and continued in the industry, working as a CFO for publicly traded and digital companies. Ivan came into the debt industry in 2019, when company Debexpert started its first operations. Over the past few years the company, following his lead, has become a technological leader in the US, opened its offices in 10 countries and achieved a record level of sales - 700 debt portfolios per year.
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